First published 2011
Tina Rosenberg examines peer pressure as a tool for social change. The Pulitzer Prize winner behind The Haunted Land investigates how social entrepreneurs harness group dynamics to solve problems across vastly different contexts. Rosenberg documents peer influence reducing teenage smoking rates in America and improving health outcomes in Indian villages. She shows how it helped minority college students excel in advanced mathematics and contributed to the downfall of Slobodan Milosevic. The book reveals creative applications ranging from personal weight loss programs to counterterrorism efforts. Rosenberg argues that human connections represent our most powerful resource for creating positive change. She demonstrates how understanding group behavior can transform individual lives and entire societies.
Genres: social-change, social-science, non-fiction, activism
Vibes: informative, intimate, thought-provoking
Tropes: informative, non-fiction
432 pages · Kindle Edition · W. W. Norton Company