by Chip Heath
First published 1999
When a new CEO takes over a struggling company, she discovers an untapped power: the ability to rewire people's habits. With a team of behavioral scientists, she devises a plan to "switch" employee mindsets and revive the business. But as they execute the changes, they face fierce resistance from the old guard. Can they overcome the inertia of the status quo and make the transformation stick?
Genres: business, contemporary, non-fiction, management
Vibes: fast-paced, suspenseful, thought-provoking
Tropes: underdog, workplace
305 pages · Hardcover · Crown Currency