First published 2012
Habits rule our lives, for better or worse. Whether it's a morning routine, a workplace ritual, or an addiction, our habits define us. But what if you could master the science of habit-formation? Award-winning journalist Charles Duhigg dives into groundbreaking research, revealing how habits can be hacked to improve your business, health, and personal life. From a young woman who transforms her life by changing her daily routine, to a struggling company that discovers the power of habit marketing, this book shows the extraordinary impact habits can have. At its core, The Power of Habit is about tapping into the extraordinary potential of the ordinary - and taking control of the unconscious patterns that shape our world.
Genres: psychology, business, self-help, non-fiction
Vibes: informative, practical, thought-provoking
Tropes: case-studies, self-improvement
379 pages · Paperback · Random House Trade Paperbacks