First published 1749
Entrepreneurs possess a unique mindset that transforms ideas into reality. Philip Delves Broughton examines what drives these modern innovators and reveals how their mental approach applies far beyond business startups. The book explores the core traits that define entrepreneurial success: the courage to challenge established systems, the skill to generate novel solutions through design thinking, and the strength to recover from setbacks. Broughton argues that entrepreneurial thinking stems from a deep understanding of human desires and needs. He demonstrates how anyone can harness this creative energy and passionate drive. The result is a practical guide for improving not just professional ventures but personal relationships and daily life decisions.
Genres: business, non-fiction, personal-development, entrepreneurship
Vibes: inspiring, practical, thought-provoking
Tropes: practical-advice, self-improvement
160 pages · Paperback · Macmillan