First published 2008
Marketing student Sarah opens her Butterworth-Heinemann coursebook, knowing her professional future depends on mastering the CIM Marketing Management in Practice module. The colorful pages contain case studies that mirror real business challenges she will face after graduation. Each chapter tests her understanding through activities and questions that build toward the final examination. Sarah discovers that this book stands alone as the only study guide endorsed by The Chartered Institute of Marketing itself. Written by the Senior Examiner, the content matches exactly what she needs to know. Past examination papers reveal the patterns she must recognize to pass on her first attempt. Online materials extend her learning beyond the printed page, connecting her to a community of students worldwide. As Sarah works through each learning objective, she realizes this coursebook bridges the gap between academic theory and practical marketing skills that employers demand.
Genres: business, education, non-fiction, academic
Vibes: educational, intimate, thought-provoking
Tropes: academic, educational
848 pages · Paperback · Butterworth-Heinemann