First published 2001
Martin Lindstrom examines the dramatic shift taking place in retail as digital commerce reshapes traditional business models. The author explores how companies must navigate between online platforms and physical storefronts while building lasting brand connections with customers. Lindstrom analyzes the changing dynamics between clicks and bricks, demonstrating how successful retailers adapt their strategies for both digital and physical spaces. Drawing from his early understanding of internet commerce, he presents insights into consumer behavior across different shopping channels. The book reveals how brands can thrive by integrating online innovation with established retail practices, offering readers a guide to understanding the evolving landscape of modern commerce.
Genres: business, economics, non-fiction, technology, 21st-century
Vibes: thought-provoking
Tropes: industry-trends
Hardcover · Hardie Grant Books