First published 2003
Robert A. Lutz built his reputation transforming Chrysler and reshaping automotive industry practices. In this bestselling account, he presents his distinctive approach to creative management that balances opposing forces within organizations. Lutz argues that business success requires maintaining productive tension between creative thinkers and financially minded executives. He demonstrates how leaders can identify, inspire, and position both personality types strategically across their companies. The book centers on Lutz's Seven Immutable Laws of Business, practical principles drawn from his executive experience. This edition includes fresh introductory material and an epilogue where Lutz adds an eighth law that contextualizes his original seven for contemporary business challenges. Readers gain concrete lessons from a veteran automotive executive who served as General Motors' Vice Chairman of Product Development and Chairman of GM North America.
Genres: business, non-fiction, management
Vibes: informative, intimate, thought-provoking
Tropes: business-principles, real-life-story
Period: 20th-century, 21st-century
256 pages · Hardcover · Wiley