by Indra Nooyi
First published 2020
Design thinking offers businesses a path to competitive advantage through systematic innovation. Indra Nooyi has selected ten crucial Harvard Business Review articles that demonstrate how organizations can harness design thinking principles to create breakthrough products and services. The collection focuses on practical applications rather than theoretical frameworks. Companies learn to approach problems from user perspectives, prototype rapidly, and iterate based on feedback. The articles show how design thinking transforms traditional business processes across industries. Readers discover methods for building innovation cultures within their teams and organizations. This compilation provides actionable strategies for leaders who want to move beyond conventional approaches to problem solving.
Genres: business, non-fiction, design
Vibes: thought-provoking
Tropes: practical-applications
192 pages · Paperback · Harvard Business Review Press