First published 2016
Big data shapes our world, but most analysis happens behind corporate walls. Christian Rudder, who founded the dating site OkCupid, takes a different approach. He examines anonymized user data to uncover what people actually want, dislike, and secretly desire. Rudder explores how political beliefs affect romantic relationships and measures the extent of racial bias in dating preferences. His New York Times bestselling analysis moves beyond corporate data mining to show how large datasets can reveal human nature. The book demonstrates how independent data analysis can expose surprising truths about human behavior and social patterns. Rudder's work represents a shift toward constructive data evaluation that benefits individuals rather than just corporations, offering readers startling insights into their own nature.
Genres: science, social-science, non-fiction, 21st-century, algorithms
Vibes: informative, intimate, thought-provoking
Tropes: data-driven-storytelling, investigative-journalism
Hardcover · Hanser, Carl GmbH + Co.