First published 2000
Michael Gross examines the 75 million Americans born between 1946 and 1964 who became the country's largest and most powerful generational force. He traces their journey through the major cultural movements that defined their lives, from the social upheavals of the 1960s to the consumer trends they embraced at each life stage. Gross analyzes how this massive cohort influenced American society through their sheer numbers and collective choices. The book explores the various phases of boomer development and the commercial obsessions that marked their passage from youth to middle age. Gross offers readers a comprehensive look at how one generation's preferences and behaviors reshaped the nation's cultural landscape.
Genres: 20th-century, american, non-fiction, 21st-century, cultural-studies, american-history
Vibes: analytical, informative, thought-provoking
Tropes: historical-analysis, social-commentary
Period: 1946-1964
401 pages · Paperback · Cliff Street Books