First published 2001
Michael Gross examines America's largest generation through the lens of cultural biography. He traces how 75 million baby boomers developed across decades of social upheaval and shifting consumer trends. The book chronicles the major movements that defined this influential cohort, from their earliest stages of development through their rise to cultural dominance. Gross analyzes the consumer obsessions and purchasing patterns that both reflected and shaped boomer identity. He connects generational behavior to broader historical forces, showing how external events molded internal values. The work offers readers a comprehensive view of how one generation's choices and attitudes came to influence American society at large.
Genres: biography, 20th-century, american, 21st-century, cultural-studies, american-history
Vibes: analytical, comprehensive, thought-provoking
Tropes: cultural-biography, social-commentary
Setting: America
Period: 20th-Century, 21st-Century
448 pages · Paperback · Harper Perennial