by Erik Larson
First published 1992
One week after his daughter's birth, Erik Larson discovers his family's intimate details have been recorded by consumer researchers. Diving into this Orwellian world, Larson exposes the wildly obsessive, frighteningly intrusive pursuit of the American buyer. From hidden cameras to EEG machines, corporations systematically violate our privacy, erode our civil rights, and manipulate our needs - all to peddle the same old toothpaste. Larson's piercing study chronicles the blanding of America, where innovation takes a backseat to surveillance and exploitation.
Genres: business, non-fiction, technology, 21st-century, current-affairs
Vibes: intimate, suspenseful, thought-provoking
Tropes: expos, social-commentary
288 pages · Paperback · Penguin Books