First published 2011
Howard Schultz chronicles his dramatic comeback as Starbucks CEO in 2008, eight years after stepping away from daily operations. Faced with a company that had strayed from its founding principles during the worst economic downturn in decades, Schultz details his mission to restore both financial stability and corporate soul. The book reveals how Starbucks navigated the crisis through day-to-day struggles and strategic decisions that prioritized values alongside profits. Schultz candidly examines his own leadership evolution, sharing the conflicts and tensions that shaped his approach during this pivotal period. He demonstrates how the company achieved renewed profitability without abandoning its commitment to employees and communities. The narrative captures a defining moment when countless businesses failed, showing how one leader's philosophy of winning the right way guided a major corporation through transformation and back to success.
Genres: business, leadership, memoir, non-fiction
Vibes: emotional, intimate, thought-provoking
Tropes: personal-journey, redemption
Period: 2008
350 pages · Hardcover · Rodale Books