First published 2020
Howard Schultz confronts fundamental questions about mutual obligation and corporate purpose. What do we owe each other? How can we transform personal drive and even pain into something more meaningful than individual success? What duties do we have in our communities? Schultz explores these questions through two interconnected narratives. The first reveals his contradictory Brooklyn childhood, including previously undisclosed experiences that motivated him to become the first college graduate in his family and build the kind of company his working-class father never had the chance to join. The second story examines his unconventional efforts to challenge traditional ideas about business's role in society. From health insurance to free college tuition to controversial initiatives on race and refugees, Schultz and his team approached social issues with the same creativity they used to transform global coffee culture. The book presents a cross-section of America, showing how people repeatedly convert struggles into successes. It combines honest memoir, uplifting blueprint for mutual responsibility, and proof that ordinary people accomplish extraordinary things.
Genres: biography, business, american, memoir, non-fiction, 21st-century
Vibes: emotional, intimate, thought-provoking
Tropes: first-generation, personal-journey, social-impact
Setting: Brooklyn
Period: 21st-Century
520 pages · Hardcover · Wiley-VCH