by Ryan Holiday
First published 2017
Bestselling author Ryan Holiday digs into the unexpected stories behind cultural touchstones like The Shawshank Redemption and Seinfeld. Interviewing the minds behind perennial hits, he uncovers the surprising strategies that keep works relevant for decades. From rigorously testing every element to building a platform of loyal fans, Holiday reveals the methods that transform one-hit wonders into enduring classics.
Genres: psychology, business, self-help, non-fiction
Vibes: fast-paced, intimate, thought-provoking
Tropes: case-studies, interviews
256 pages · Paperback · PROFILE BOOKS