by Tim Scott
First published 2017
Social media has taken control of how people communicate, collaborate, and conduct business. For busy executives and organizational leaders, these platforms remain either misunderstood tools or completely missed opportunities. The increasingly transparent world demands that leaders rethink traditional working methods, yet many resist or ignore social media's implications for their leadership style and business operations. This practical guide targets executives who need to understand why being social matters for both individuals and organizations. The authors draw from their personal experiences with social media to demonstrate its benefits and provide implementation strategies. They argue that regardless of personal opinions about social platforms, leaders cannot afford to dismiss their influence on marketing, sales, employee engagement, customer communication, and information consumption. The book offers concrete ideas for leveraging social media to enhance leadership effectiveness and business outcomes in today's connected landscape.
Genres: business, leadership, non-fiction, technology, 21st-century, social-media
Vibes: practical, thought-provoking
Tropes: how-to, informative
98 pages · Paperback · CreateSpace Independent Publishing Platform