by Chris Resto
First published 2007
Forget the big budgets of Microsoft and Goldman Sachs. Any company can lure the brightest college graduates with the right recruiting strategy. Resto's "Recruit or Die" reveals the secrets of America's top campus recruiters, showing how small and young firms can compete for top talent. The key? Understanding what today's students really want: opportunities to shine, move fast, and rack up impressive achievements. Packed with research and real-world case studies, this playbook arms any business to conquer the campus and win the war for entry-level talent.
Genres: business, self-help, contemporary, non-fiction, college
Vibes: fast-paced, informative, thought-provoking
Tropes: how-to, informative
Setting: United States
288 pages · Hardcover · Portfolio Hardcover