by Eric Ries
First published 2011
Startups are built to fail - but not if you follow Eric Ries' Lean Startup method. Ditch the rigid business plans and product-centric approach. Instead, test your vision continuously with customers and make constant adjustments. Ries shows how "validated learning" about your target market can help you avoid wasted time, money, and effort on the wrong product. Discover how to rapidly prototype, get continuous feedback, and make data-driven pivots until you've built something people actually want to buy. This proven system for sustainable innovation will transform your approach to entrepreneurship.
Genres: business, self-help, non-fiction, entrepreneurship
Vibes: fast-paced, thought-provoking
Tropes: self-improvement
Period: 21st-century
336 pages · Paperback · VIKIN