by Reid Hoffman
First published 2023
Reid Hoffman built LinkedIn and advises company leaders and government officials across Silicon Valley. He hosts the podcast Masters of Scale, where he interviews visionary entrepreneurs about their growth strategies. This book compiles insights from over 100 conversations with founders from Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft, plus disruptive startups like 23andMe, TaskRabbit, and Bevel razor. Hoffman argues that successful scaling depends not on talent, networks, or strategy, but on cultivating an entrepreneurial mindset. He presents counterintuitive principles through storytelling and analysis, addressing questions like how to identify winning ideas, when to ignore customer feedback, and which problems deserve immediate attention versus which should be left alone. The book includes previously unaired material from his podcast interviews and explores how entrepreneurs can profit while maintaining their values and improving the world.
Genres: business, leadership, non-fiction, entrepreneurship
Vibes: fast-paced, intimate, thought-provoking
Tropes: informative, inspirational
Period: 21st-century
304 pages · Paperback · Penguin (Transworld)