by Brant Cooper
First published 2016
Brant Cooper's "Lean Entrepreneur" is a battle-tested roadmap for building thriving startups. In a world of uncertainty, he shows how to rapidly test ideas, validate customer needs, and adapt business models. Forget rigid plans - this is a handbook for entrepreneurs who embrace change, experiment, and make data-driven decisions. With case studies from the trenches, Cooper distills lean startup principles into a concrete, actionable process. Discover how to minimize risk, maximize learning, and build products people truly want.
Genres: business, non-fiction, technology, entrepreneurship
Vibes: fast-paced, practical, thought-provoking
Tropes: case-studies, how-to
224 pages · Paperback · Wiley