First published 2018
Viktor Mayer-Schönberger examines how major corporations have transformed personal information into their primary source of power and profit. The author argues that tech giants now control vast amounts of user data, creating new forms of economic dominance that reshape markets and society. Mayer-Schönberger traces the rise of data-driven business models and their impact on privacy, competition, and democratic institutions. He explores how companies collect, analyze, and monetize personal information while users remain largely unaware of the true value of what they surrender. The book offers readers a framework for understanding the hidden economics of the digital age and the growing influence of data monopolies on everyday life.
Genres: business, economics, non-fiction, technology, 21st-century, information-science
Vibes: thought-provoking
Tropes: social-commentary
352 pages · Paperback · JOHN MURRAY