First published 2018
Shoshana Zuboff reveals the ominous rise of "surveillance capitalism" - a new marketplace that predicts and modifies our every behavior for profit. As this invasive architecture infiltrates our lives, it threatens democracy, freedom, and our very humanity. Zuboff lays bare the consequences of this unprecedented power shift, where tech giants amass wealth by commodifying our personal data. Resistance dwindles as this "Big Other" seduces us with the false promise of total certainty. Can we stop surveillance capitalism from dominating our digital future?
Genres: business, politics, non-fiction, 21st-century, current-affairs, academic
Vibes: intimate, suspenseful, thought-provoking
Tropes: investigative-journalism, social-commentary
691 pages · Hardcover · PublicAffairs