by Judy Shepard
First published 2013
This comprehensive guide examines how leading professionals convert empty spaces into thriving retail environments. Shepard presents over 250 full-color photographs that document the work of both established designers and emerging talents in store design. The book reveals practical solutions these experts employ to solve challenging retail design problems and create effective visual merchandising displays. Featured projects demonstrate successful approaches to store architecture, fixture selection, lighting design, and merchandise presentation. Each example shows how skilled designers transform basic commercial spaces into marketplaces that effectively sell products. The book illustrates the essential elements that make retail environments both functional and appealing to customers.
Genres: art, business, non-fiction, technology, design, architecture
Vibes: informative, inspirational, practical
Tropes: how-to, instructional
224 pages · Hardcover · Visual Profile Books