First published 1986
In a world where capitalism reigns supreme, economist Barry Schwartz examines its profound influence on the human psyche. From the cubicles of corporate America to the bustling streets of Wall Street, he uncovers how the relentless pursuit of profit has reshaped our values, attitudes, and even our very sense of self. As Schwartz guides us through the complex dance between economics and psychology, he unveils the hidden costs of this cultural transformation - the erosion of intrinsic motivation, the rise of materialism, and the loss of personal fulfillment. Yet, amidst the challenges, he offers a glimmer of hope, challenging us to reclaim our humanity and forge a more balanced, meaningful relationship with the economic forces that govern our lives.
Genres: psychology, business, economics, non-fiction, 21st-century, academic
Vibes: dark, intimate, thought-provoking
Tropes: cultural-critique, social-commentary
Setting: America, Wall Street
Period: 21st Century
348 pages · Hardcover · WW Norton & Co