First published 2017
Scott Galloway examines how Amazon, Apple, Facebook and Google transformed from startups into the most powerful organizations in history. These four companies didn't simply launch new products. They altered how the entire economy functions and established new rules for business success. Galloway argues that each company succeeds by fulfilling a fundamental human drive. Amazon satisfies our hunting and gathering instincts. Apple appeals to our reproductive desires. Facebook feeds our craving for connection and love. Google answers our search for omniscient knowledge, positioning itself as a digital deity. The author identifies eight core requirements that separate digital winners from losers. He analyzes what these patterns reveal about creating massive stakeholder value in the modern economy. Galloway concludes by exploring which companies might become the fifth member of this exclusive group, examining candidates like Uber and the surprising possibility of Starbucks. The book offers readers a framework for understanding how digital dominance really works.
Genres: business, economics, non-fiction, 21st-century
Vibes: fast-paced, intimate, thought-provoking
Tropes: analysis, non-fiction
Setting: Amazon, Apple, Facebook, Google
Period: 21st-century
352 pages · Hardcover · Bantam Press