First published 2020
Scott Galloway examines how COVID-19 reshaped American society and business. The NYU Business School professor argues that the pandemic accelerated existing trends rather than creating new ones. He shows how the crisis divided generations, widened wealth gaps, and split Americans between mask wearers and opponents. Some companies like Amazon and Zoom experienced massive demand surges while restaurants, travel, and entertainment industries faced potential extinction. Galloway predicts tech monopolies will emerge stronger while institutions like higher education must justify their value when physical proximity no longer matters. He combines sharp business analysis with his characteristic humor to map both the dangers and possibilities that await. The book delivers equal parts warning and optimism about America's post-pandemic future.
Genres: business, economics, non-fiction, 21st-century, current-affairs
Vibes: fast-paced, intimate, thought-provoking
Tropes: data-driven, social-commentary
Setting: America, United States
Period: Post-Pandemic
256 pages · Kindle Edition · Transworld Digital