First published 1999
What happens when the forces of globalization collide with ancient cultures and traditions? Pulitzer-winning journalist Thomas Friedman takes us on a journey from the Amazon to Silicon Valley, revealing the tension between the universal "Lexus" of technology and finance, and the particular "olive tree" of local identity. As the world grows ever more interconnected, Friedman shows us both the tremendous opportunities and profound challenges facing societies, businesses, and individuals. This revised edition explores how the landscape has shifted in the decades since its original publication, making it an essential read for understanding the modern world.
Genres: international-relations, business, economics, 21st-century, global-warming, current-affairs
Vibes: fast-paced, intimate, thought-provoking
Tropes: fish-out-of-water, social-commentary
Setting: Estados Unidos, United States
512 pages · Paperback · Picador