First published 2010
Fifty years ago, businesses operated without corporate strategy. Companies made plans but lacked understanding of competition dynamics, costs, and customer behavior. This changed in the 1960s when four men transformed business thinking forever. Bruce Henderson founded Boston Consulting Group. Bill Bain created Bain & Company. Fred Gluck became McKinsey & Company's longtime Managing Director. Michael Porter taught at Harvard Business School. Business journalist Walter Kiechel chronicles how these four iconoclasts invented modern corporate strategy and launched the multibillion-dollar consulting industry. Their innovations changed how corporations think and operate. Kiechel reveals the personal stories behind this business transformation, showing how their ideas spread far beyond what they originally envisioned. The book demonstrates how to approach strategy in today's world while telling the human story of these industry pioneers.
Genres: history, social-science, business, non-fiction
Vibes: thought-provoking
Tropes: historical-non-fiction
Period: 1960s
368 pages · Hardcover · Harvard Business Press