First published 2020
The protagonist stands ready to launch their new product. Their online store is live, inventory stocked, and customers seem eager to buy. But they skipped the most important step: developing a strategy first. Influenced by social media gurus promising easy six-figure businesses, they jumped straight into the market. Now their business bleeds money through mounting overhead costs and failed promotions. Each morning brings fresh disasters: negative reviews, wasted advertising spend, and products that fail to convert browsers into buyers. The business owner faces a slow, painful decline as their venture crumbles. This cautionary tale follows their journey from overconfident launch to near-collapse, exploring how the absence of strategic thinking destroys even promising e-commerce ventures. The story reveals the hidden complexities behind seemingly simple online businesses and the psychological toll of watching a dream business fail in real time.
Genres: business, self-help, contemporary, non-fiction, entrepreneurship
Vibes: cautionary-tale, emotional, thought-provoking
Tropes: cautionary-tale, failure, overconfidence
25 pages · Paperback · Independently published