First published 2018
Craig Kielburger argues that combining purpose with profit represents the biggest shift in business since the assembly line emerged. He contends that companies can drive positive change while maintaining financial success. Kielburger examines how business leaders like Oprah Winfrey, Magic Johnson, and Richard Branson build enterprises that improve the world through strategic purpose integration. The author shares personal experiences from building both successful businesses and charitable organizations, detailing both failures and wins along the way. He provides frameworks for finding causes that align with career ambitions, creating jobs that inspire personal fulfillment, and building customer loyalty through mission-driven approaches. The book targets various audiences, from employees seeking workplace meaning to CEOs wanting to boost productivity and retain talent. Kielburger offers practical methods for sales professionals to convert customers into brand advocates and guidance for social entrepreneurs looking to expand their impact. The book promises readers tools to align personal values with professional success while generating positive social change.
Genres: social-change, business, non-fiction, 21st-century
Vibes: intimate, thought-provoking
Tropes: inspirational, personal-development
336 pages · Kindle Edition · Wiley