First published 2012
Self-publishing has transformed book creation from an exclusive club into an open marketplace. E.J. Kelly, author of Teaching English Abroad and Trump the Economy, presents a systematic approach to writing and marketing how-to books in the digital age. Kelly addresses the complete publishing process, from selecting compelling titles and designing covers to mastering search engine optimization and Amazon promotion strategies. The book tackles the responsibilities that come with independence from traditional publishers: editing, formatting, proofreading, design, and marketing. Kelly shares specific techniques including power words for sales, keyword selection for discoverability, and pricing strategies for ebooks. He evaluates software tools that streamline the publishing workflow and documents his own formatting experience, tracing his path from initial struggles to eventual success. The guide targets writers seeking professional credibility, entrepreneurs building passive income streams, and experts wanting to share specialized knowledge through profitable publications.
Genres: business, self-help, non-fiction, how-to
Vibes: informative, practical, thought-provoking
Tropes: expert-advice, how-to
Period: Digital Age
214 pages · Paperback · Createspace Independent Pub