First published 2017
Colin Campbell built a marketing system that transformed his business with a single 663-word message that brought in $20,000. His five-step approach starts with design fundamentals and moves through crafting irresistible offers, writing conversion-focused emails, creating effective follow-up sequences, and closing agreements. Campbell shows readers how to repel bargain hunters while attracting premium clients willing to pay higher prices. The system helps business owners identify their ideal customers, create steady revenue streams, and even get paid before developing products. Campbell addresses the common problem of inconsistent income that plagues many entrepreneurs. He demonstrates how the right story can capture attention and compel purchases from qualified prospects. The book includes guidance on customizing the campaign for different voices, products, and services, with additional consulting resources available for personalized implementation.
Genres: business, self-help, non-fiction
Vibes: instructive, practical, thought-provoking
Tropes: case-study, how-to
53 pages · Paperback · Independently published