The same handful of anxieties keeps turning up in books published within weeks of each other: tradwives, self-infantilization, limerence, influencer culture, cancellation, wellness grifts, and a general loss of faith in the institutions people grew up trusting. Three separate novels this season are built around tradwife influencers. Don't Be Evil is a memoir of disillusionment from inside Google, and The Responsible Party opens with its protagonist getting canceled online for bad skincare advice.