First published 2012
Apple transformed business fundamentals to become the world's most profitable company. Adam Lashinsky exposes how this Silicon Valley equivalent of Willy Wonka's chocolate factory operates behind its magical doors. The book reveals Steve Jobs' unique strategies and the secret workings of a company generating over 100 billion dollars in revenue. Lashinsky uncovers what Apple executives call their "secret sauce" and explores employee perspectives within the organization. Readers fascinated by Apple products, those who view Steve Jobs as an icon, and anyone curious about closely guarded corporate information will discover the mysterious system that drives Apple's success and learn what really goes on inside the minds of its workforce.
Genres: business, non-fiction, technology, 21st-century
Vibes: intimate, suspenseful, thought-provoking
Tropes: insider-information, secret-workings
Setting: Silicon Valley
Period: 21st-century
160 pages · Paperback · İnkılap Kitabevi