First published 2012
Apple operates unlike any other major corporation. The company guards its secrets fiercely while maintaining an unusual management structure that keeps it as nimble as a startup. Lashinsky examines what Apple executives call their "secret sauce" and explores the systems and strategies that enabled Steve Jobs and his team to create hit after hit. The author shows how Apple built almost ritualistic devotion among users of Macs, iPods, iPhones and iPads. The book draws practical lessons for readers who want to bring some of Apple's magic into their own careers, companies or creative work. Lashinsky demonstrates how secrecy and distinctive organizational choices drive Apple's continued success.
Genres: business, non-fiction, 21st-century, management
Vibes: intimate, suspenseful, thought-provoking
Tropes: insider-look, secrets
Setting: Apple
Period: 21st-century
216 pages · Paperback · Saraiva