First published 2013
Apple remains one of the world's most secretive companies despite its global fame. Tim Cook, who took over leadership after Steve Jobs died, declared he would never let anyone discover their magic or copy it. Adam Lashinsky breaks through Apple's legendary secrecy using insider interviews, confidential sources, and internal testimonies. He exposes the hidden systems and management strategies that Jobs used to transform Apple into the most admired company globally. The book reveals how Apple operates behind closed doors and examines the major challenge the company faces without its iconic founder. Lashinsky uncovers the leadership secrets and philosophical approaches that made Apple products into cultural phenomena, offering readers unprecedented access to the inner workings of the technology giant.
Genres: business, non-fiction, 21st-century, management
Vibes: intimate, suspenseful, thought-provoking
Tropes: corporate-espionage, insider-access
Setting: Apple
Period: 21st-century
272 pages · Paperback · Objectiva