by Nir Eyal
First published 2026
You make progress, then slide backward. You know what to do but somehow don't follow through. Bestselling author Nir Eyal argues the real problem isn't your willpower or circumstances but the hidden beliefs that shape every decision. These beliefs aren't unchangeable truths. They're tools you can replace with better ones. Drawing on neuroscience and psychology research, Eyal demonstrates how your assumptions filter what you see and attempt. He provides a practical method to identify and change limiting beliefs. You'll discover how to spot opportunities others miss, maintain composure under pressure, break destructive patterns without extra effort, and expand your sense of what's possible. Your limits aren't permanent fixtures. They're learned responses that can be relearned. Understanding how belief actually operates lets you stop fighting yourself and create lasting change.
Genres: psychology, self-help, non-fiction, personal-development
Vibes: intimate, thought-provoking
Tropes: self-improvement
304 pages · Hardcover · Portfolio