by Nir Eyal
First published 2014
We're hooked. Nir Eyal exposes the secret formula that drives our compulsive digital habits. Through real-world examples, he unveils the Hook Model - a four-step process that embeds products into our routines. Master this cycle of trigger, action, reward, and investment, and you'll create experiences that hook users, keep them coming back, and drive business growth. Whether you're a startup founder, product manager, or simply someone who wants to understand their own tech addictions, Hooked is your playbook for building better, more engaging products.
Genres: psychology, addiction, business, self-help, non-fiction, 21st-century
Vibes: fast-paced, intimate, thought-provoking
Tropes: how-to, self-improvement
256 pages · Hardcover · Portfolio