First published 1997
Collins investigates what separates enduring corporations from their failing competitors. He analyzes 18 exceptional companies including General Electric, Boeing, Disney, Hewlett-Packard, and Proctor & Gamble, matching each against a less successful rival. His research reveals that winning companies share two fundamental elements: a guiding philosophy and a challenging mission. The study provides concrete strategies for thriving in competitive markets. Collins includes analysis of Internet companies and their prospects for long-term survival. The book delivers practical blueprints that organizations worldwide can apply to outperform their competition.
Genres: business, non-fiction, management, organizational-culture
Vibes: informative, practical, thought-provoking
Tropes: case-studies, research-driven
368 pages · Paperback · Harperbusiness