by Tony Curtis
First published 2004
Tony Curtis navigates the complex world of marketing management education in this comprehensive guide. As a student following the CIM syllabus, Curtis faces the challenge of mastering theoretical concepts while applying them to real-world scenarios. The narrative unfolds through learning objectives, case studies, and practical activities that test understanding at every turn. Curtis must work through sample assessments and past examination papers, building knowledge through the MarketingOnline platform where students can annotate texts and access tutorials. The tension builds as Curtis prepares for the final examination, armed with definitions, study tips, and summaries. At its heart, this is a story about academic perseverance and the journey toward professional marketing qualification, where success depends on connecting theory to practice.
Genres: business, education, non-fiction, academic
Vibes: thought-provoking
Tropes: academic-perseverance, connecting-theory-to-practice
Period: 21st-Century
328 pages · Paperback · Butterworth-Heinemann