by Tony Curtis
First published 2007
Tony Curtis creates a comprehensive study guide for the Marketing Management in Practice module of CIM professional qualifications. The book matches the official syllabus structure and receives endorsement from The Chartered Institute of Marketing as their sole approved coursebook. Curtis collaborates with CIM faculty to ensure content accuracy and relevance. Each chapter contains case studies, learning objectives, activities, and study tips that test student comprehension. The text includes past examination papers and examiner reports for practical preparation. Students access additional online materials through marketingonline.co.uk, including mini case studies and supplementary readings. The Senior Examiner wrote this fourth edition specifically for marketing management students pursuing CIM certification. Curtis structures the content to help readers apply marketing theories immediately in professional settings.
Genres: business, education, academic
Vibes: thought-provoking
Tropes: study-guide
360 pages · Paperback · Butterworth-Heinemann