First published 2021
Dopamine drives human behavior in ways we rarely recognize. This neurotransmitter helped our ancestors survive, but now it shapes our addictions, relationships, and progress. It explains why we obsess over things we want but lose interest once we get them. Why passionate love turns to indifference. Why diets fail and social media captivates us. Why some people become extreme liberals while others turn into hardcore conservatives. Dopamine seeks novelty above all else. It motivates the ambitious worker to sacrifice everything for success. It drives someone to risk their most precious relationship for one night with a stranger. The molecule pushes us to achieve greatness and also leads us to gamble everything away. Once we understand dopamine's role, we can decode our behavior in love, business, politics, and religion. We can predict not only our own actions but those of others around us.
Genres: science, psychology, neuroscience, non-fiction
Vibes: accessible, informative, thought-provoking
Tropes: decoding-behavior, informative-nonfiction
384 pages · Paperback · Ediciones Península