First published 2002
Richard Miniter challenges the business world's obsession with market dominance. He argues that companies pursuing the largest market slice typically sacrifice profitability, while their competitors who focus on returns outperform them financially. Miniter presents evidence that three quarters of the time, the most profitable company differs from the market leader. He examines corporate casualties like International Paper and DaimlerChrysler, which stumbled when they prioritized size over earnings. The author contrasts these failures with success stories including Ryanair, which became the world's most profitable airline, and Boeing, which recovered by abandoning market share tactics. Dell serves as another example of treating market position as a metric rather than an objective. Miniter explains why megamergers frequently disappoint, brand extensions fail, and stock prices decline when companies chase territory instead of profits. The book provides executives, entrepreneurs, and investors with alternative strategies for building sustainable growth and long term profitability during uncertain economic periods.
Genres: business, economics, non-fiction, management
Vibes: intimate, suspenseful, thought-provoking
Tropes: business-strategy, corporate-culture
Paperback · Ediciones B