First published 1998
This book draws from the public television series produced by WGBH Boston and Unapix Entertainment. Morgenson presents profiles of influential business figures, translating the documentary format into written form. The work builds on content originally created for broadcast audiences and sponsored by Travelers Group. Forbes Inc licensed their trademark for this project, connecting the book to the established business publication brand. Morgenson transforms television interviews and research into readable portraits of corporate leaders and entrepreneurs. The book captures the stories and strategies of executives who shaped American commerce, offering readers access to insights originally shared through the documentary series format.
Genres: biography, history, business, non-fiction
Vibes: informative, intimate, thought-provoking
Tropes: biographical-fiction
Setting: WGBH Boston, Unapix Entertainment
Period: 20th-century, 21st-century
272 pages · Paperback · Wiley