First published 2020
Harvard Business Review tackles the challenge of turning design thinking into competitive advantage through ten carefully selected articles. The collection addresses how organizations can move from initial concepts to finished products quickly while gathering customer feedback throughout the process. The editors focus on practical implementation, covering how teams can test ideas on a small scale before major commitments, create products that resonate with users, and lead design-focused initiatives effectively. Tim Brown's featured article anchors the collection, exploring how design thinking transforms traditional business approaches. The book targets both new and experienced managers who want to harness design thinking for breakthrough innovation within their companies. Rather than theoretical discussions, the articles provide actionable guidance for incorporating design thinking principles into existing organizational structures and processes.
Genres: business, non-fiction, technology, design
Vibes: thought-provoking
Tropes: practical-implementation
Hardcover · Harvard Business Review Press