Mide lo que importa

by John Doerr

First published 2019

John Doerr transforms how organizations pursue ambitious targets through objectives and key results. The Kleiner Perkins venture capitalist introduced this Intel-born methodology to Google in 1999 when the company employed fewer than 40 people. Doerr showed Larry Page and Sergey Brin how OKRs create transparency and efficiency by establishing clear objectives like doubling growth or capturing half the market share. Teams then identify measurable key results that serve as progress benchmarks. Every employee develops personal OKRs that connect to company-wide objectives while maintaining visibility into colleagues' goals. Regular team meetings track advancement toward targets. This approach spread from Google throughout Silicon Valley, becoming standard practice at companies from Amazon to Zynga. Doerr demonstrates how OKRs enable organizations to achieve extraordinary growth by aligning entire teams around shared missions and giving every employee ownership in company performance. The book provides managers with practical guidance for implementing OKR programs that deliver the agility and transparency that fueled tech giants.

Genres: business, self-help, non-fiction, management, organizational-culture, productivity

Vibes: fast-paced, intimate, thought-provoking

Tropes: how-to

Setting: Google, Silicon Valley

Period: 1999

320 pages · Paperback · Conecta

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