First published 2020
In "Popular Culture," Gary Hoppenstand takes readers on a wild ride through the subversive world of punk rock and craft beer. From the sweaty mosh pits of underground music venues to the artisanal breweries redefining the status quo, this book uncovers the untold stories of how counterculture movements shaped the tastes and trends that now dominate the mainstream. Dive into the gritty details of how a generation of rebels and renegades upended the establishment, one chord and pint at a time. At its core, this is a celebration of the power of grassroots innovation to transform not just what we consume, but how we see ourselves and our place in society.
Genres: music, 21st-century, beer, punk, alternative-medicine, activism, cultural-studies
Vibes: gritty, thought-provoking, transformative
Tropes: power-of-the-people, rebel-renegades, transformative-change
Period: 21st-Century
224 pages · Hardcover · Routledge