by John Gerzema
First published 2013
The global economy stands at a crossroads. John Gerzema presents evidence from a massive survey spanning thirteen countries and 64,000 respondents who believe feminine approaches offer better solutions than traditional masculine tactics. The research reveals a worldwide shift away from competitive, winner-takes-all methods toward collaborative strategies. Gerzema conducted interviews across eighteen nations, from Fortune 500 boardrooms to innovative startups, documenting how organizations succeed by embracing traits like nurturing, cooperation, and communication. The book argues that feminine qualities now drive prosperity in the twenty-first century. Through concrete examples and data analysis, Gerzema demonstrates how both women and men achieve results by listening, sharing knowledge, and working together. This approach transforms how people solve problems, generate profits, and measure achievement across all sectors.
Genres: psychology, gender-studies, business, sociology, economics, non-fiction
Vibes: intimate, suspenseful, thought-provoking
Tropes: data-driven, social-commentary
Setting: Fortune 500, Eighteen Nations
Period: Twenty-First Century
304 pages · Hardcover · Jossey-Bass