by John Gerzema
First published 2010
Consumer values expert John Gerzema and Pulitzer winner Michael D'Antonio examine how the economic crisis transformed American spending habits. The authors traveled across eight key states, visiting major cities and small towns to document shifting consumer attitudes. They conducted interviews with business leaders and analyzed proprietary data from Young & Rubicam to identify five core value changes reshaping the marketplace. The book shows how companies like Ford and Etsy adapted to meet new consumer expectations that prioritize both financial value and ethical values. Gerzema and D'Antonio reveal how this post-recession mindset affects business strategy and consumer behavior nationwide. The book offers business leaders and entrepreneurs concrete insights into connecting with customers who now demand more thoughtful spending choices.
Genres: business, economics, non-fiction, 21st-century
Vibes: intimate, thought-provoking
Tropes: social-issues
Setting: United States
Period: Post-Recession
288 pages · Hardcover · Jossey-Bass