First published 2020
Stacey O'Brien traces the corporate journey of Tulip Media Group, a small publishing company in New Brunswick, Canada. The firm started with just two people struggling to survive and grew into a larger team with multiple Client-Partners over five years. O'Brien partners with coauthor Erika MacLeod to examine how Tulip Media developed its workplace culture and used digital tools to establish itself in the industry. The book explores their SMarketing strategy, which helped the company navigate challenges during the COVID-19 pandemic. O'Brien focuses on DNA rather than resume credentials when building teams. The authors argue that their cultural approach can be scaled and applied to other organizations, offering practical insights for entrepreneurs and business leaders seeking to create strong company cultures.
Genres: business, contemporary, non-fiction, 21st-century, entrepreneurship, organizational-culture
Vibes: intimate, practical, thought-provoking
Tropes: practical-insights, scaling-culture
Setting: New Brunswick, Canada
Period: COVID-19 Pandemic
158 pages · Paperback · Tulip Media Group